Purpose of the Course

The aim of the course is to develop integrated skills of commercial correspondence in English, covering a large variety of communication formats applicable both at the national and international business environment. Enhancing clarity of expression and communicative efficiency are the major targets of the present course. The students shall be faced with ways of communicating in the electronic office, developing personal and in-company communication. They will be exposed to information regarding company portfolio and get trained in writing professional business letters. Techniques of making an enquiry, making an offer or placing an order are also part of the commercial correspondence in English course. Last but not least, dealing with customer relations in writing is reflected in modalities of how to make an appointment, reply to complaints, thank the customers or business partners, write letters of adjustment.

By the end of the course, students will be skilled in writing all types of commercial correspondance in English, in a professional way, in accordance with international standards in the global business environment.

Course Information

Primary sources: The course materials are provided upon enrollment . In addition to this, course participants shall be indicated a number of free online resources that may help them in further developing their communicative skills.
Requirements for completion:
In order to complete this course, students have to:

• Work through each of the six chapter and their assigned materials. The presentation of the topics is made in an interactive modality and it covers vocabulary development, functions in written business communication, language structures and functions relevant for business situations, activities based on the language and content referred to in each topic.
• Complete the assignment at the proper scheduled date is neccessary. Completing these assignments is compulsory.

Course Outcomes

By the end of this course, students will be able to:

• Distinguish between various registers and levels of formality
• Apply telephone manners and electronic mail conventions
• Deal with personal correspondence in the business environment
• Deal with in – company communication
• Create and manage a company portfolio
• Write business letters efficiently and professionally
• Elaborate customer relations correspondence

Course Requirements

• Have access to a computer
• Have continuous broadband Internet access
• Have the ability/permission to install plug-ins or software (e.g., Adobe Reader or Flash)
• Have the ability to download and save files and documents to a computer
• Have the ability to open Microsoft files and documents (.doc, .ppt, .xls, etc.)
• Be competent in English.

Course Eligibility

Any Degree Holder.

• Pursuing PG degree in any Streams.
• A person having PG degree in any faculty.

Course Duration & Fees

Duration : Duration will be of 3 months.

Course Fees : Course fee is for Indian Rs. 3000/- and 100 USD for Overseas Professionals.

Course Syllabus

1. General Business writing skills
1. Speaking versus writing specificity
2. Personal versus official communication
3. Registers and their use
4. Style efficiency and sentence structures
2. The Electronic Office and Personal Correspondence
1. Mobile communication
2. Video-conferencing
3. Video-telephones
4. Electronic mail etiquette
3. In-company communication and company portfolio
1. Minutes of the meeting
2. Types and structure of Memos
3. Types and structure of Reports
4. Company presentations
5. Websites
6. Press releases

Grading System

GRADE	MARKS	REMARK	Grade Points
A+	900-1000	Excellent	05
A	800-900	Very Good	04
B+	700-800	Good	03
B	600-700	Fair	02
C	500-600	Acceptable	01
D	Below-500	Fail	00

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